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  UPDATED MAY 2008 TO VERSION 3.1

A FULL DOWNLOAD OR WE'LL MAIL YOU A CD!

 

 

 

 

ATTENTION:  Executives, politicians, community leaders, personal assistants, public relations specialists, or anyone trying to deal with the news media who doest know how or where to start…………..

 

“Discover the one resource that successful business people & politicians use for complete media training to gain insight on how to deal with even the toughest of reporters & spin negative headlines into a positive one………………you need this!

 

 

If this is what you’re looking for, then………..

 

 

dealing with journalists as sharks“Here’s the key to charming the media into being your friend instead of being your foe like a pool of hungry sharks”

 

 

 

 

 

Do you wish that there was a fast and easy way for you to:

 

  • Understand how journalists think and behave 

 

  • Learn to distinguish what's news and what's not 

 

  • Avoid things that you should never say to a reporter 

 

  • Dodge deadly pitfalls that trigger negative headlines 

 

  • Learn how to control a crisis without stressing out 

 

  • Employ interview tactics that instantly develops a rapport with you and the media 

 

  • Learn how to create simple press kits that don't end up in the newsrooms' trash 

 

  • Learn how to write press releases that the media adores and looks forward to receiving 

 

 

If you answered yes to any of these questions, then I have good news for you, because in just minutes from now, you’re going to be empowered with a new, breakthrough guide that shows you step-by-step, how to do all of that as well as teach you:

 

 

  • How to avoid mistakes that can doom your company in an interview, including how to say ‘no comment.’ 

 

  • How to effectively write your company's key message points and learn how to employ them to answer anything the media throws your way. 

 

  • How to recognize different reporters' interview styles and how to use it to your advantage. 

 

  • How to dress for an interview and know if your body language adds to or takes away from your credibility. 

 

And more! And once you know all of this…………….

 

 

The nightmare of dealing with the media will finally be over for you

 

 

 

            I’ll tell you more about that in a minute, but first, let me introduce myself.

 

Hi, my name is Graham Kelly, a media relations expert with more than 20 years of global media training experience.

 

Over the years, I've played a vital role in training and providing insight to thousands of CEOs, senior managers, community leaders and government officials in the US, Canada, New Zealand, Singapore, UK, Thailand, the Philippines, and Australia.

 

In fact, I’ve written several books to help people just like you handle the media with ease. But before I get into all of that, I want you to know………..

 

Why you can trust me

 

  I’ve been a part of the media, I’ve been around the media, studied the media, so I know the inner workings of the media….And I probably don’t have to tell you, but the very nature of the news media is to dig up dirt, uncover corruption, and draw negative headlines whenever possible, because it’s what sells newspapers and increases ratings…..It’s what people want to read about…..And frankly, it can become a living nightmare for you if you don’t know how to handle yourself in the media.

 

And if you’re like most people, then you’ve probably already had an encounter with the media. And to be frank, it’s a little intimidating.

 

But the good news for you today is that with this new, revolutionary guide that I’ve developed, now there’s a way for you to overcome any and all obstacles that the news media tries to throw your way.

 

media training ebookBut not only that……In this unique guide, you’ll also learn how to get inside the minds of news reporters and……….

 

 

Get the media to like you, view you as their friend, and have you back whenever situations arise

 

 

With the knowledge and insight you’ll gain from this one-of-a-kind guide, when the media shows up at your door step, you'll be able to take complete control and handle the situation in a way that presents you and or your company in a positive way.

 

            PLUS,

 

  • You'll learn how to intrigue reporters to write positive news stories about your company. 

 

  • You'll learn how to build and maintain a media profile that appears to be effortless, spontaneous, and natural. 

 

Sounds great doesn’t it? Well, it is great. And if you’re in any kind of position where the public eye is always around you, then here’s………..

 

 

Why communication skills & knowing how to deal with the media matter

 

 

Political, business and cultural leaders come in many sizes, shapes and styles, displaying varying degrees of skill. Some rise at 4 a.m.; some work from noon to 2 a.m. Some are teetotalers; some like to drink a fifth a day.

 

I’m not sure which category you actually fit in, but I do know that leaders often become leaders because they are experts at motivating other people to do things that they wouldn't normally want to do.

 

Leaders learn how to delegate effectively. Corporate leaders can delegate sales, advertising and accounting tasks.

 

Political leaders can delegate the planning and fighting of wars.

 

However, there is one thing that you as a leader cannot delegate: Speaking on behalf of yourself or your organization to the outside world.

 

Just stay with me for a moment and I’ll explain what I mean.

 

You see, a president must be able to speak on behalf of the entire country when addressing the nation and rest of the world.

 

A corporate CEO must be able to speak on behalf of the company to clients, customers, employees, vendors, analysts, investors and the news media. This cannot be delegated to staff.

 

That's why the one most common trait shared by true leaders that you must posses is the ability to communicate well to the media.

 

But there's more to it than just speaking well. Having wisdom, good judgment, and solid principles are also essential.

 

             And in this revolutionary guide that I’ve been telling you about, you'll learn:

 

  • A systematic approach to developing and delivering a memorable messages to the media if you’re ever called to do so 

 

  • Strategies to help reduce your nervousness whenever you’re dealing with the media 

 

  • Tips and guidelines for looking your best on camera 

 

  • A successful approach to answering tough questions 

 

  • Tips on dealing with ANY interview situation 

 

You’ll learn all of that and more once you say yes to my………………..

 

 

Media Training E-book

 

 executive coaching ebook

Managing the Media 3rd Edition is the industry’s No. 1 source to helping people like you understand and deal with the media in a positive way. This unique e-book is a compilation of my experiences that addresses all aspects of dealing with the media.....From articulating and forming your media message, to appearing like a zombie on camera and correcting the problem.

 

This powerful resource provides you with multi-media options to learn from, such as video, audio, scans, weblinks, and photos to reinforce the training points inside this powerful e-book.

 

And unlike many guides and media training programs out there, Managing the Media is the only one that’s specifically designed to provide you with complete training and takes you step-by-step to tapping into the minds of the media, so you know how they think, what they think, and how to make it all work to your advantage.

 

And just to prove to you that this media training e-book is exactly what you need to be a complete success while dealing with the media…………..

 

 

Here’s a sneak-peek at the chapters inside

 

 

 

Chapter 1

Some Media Examples

Chapter 2

 

Chapter 3

Who Are You Dealing With?

 

So How Do You Deal With Them?

Chapter 4

The Press

Chapter 5

Television

Chapter 6

Radio

Chapter 7

New Media

Chapter 8

Some Golden Rules

Chapter 9

The Media Conference

Chapter 10

Staging Media Events

Chapter 11

General Pointers

Chapter 12

Common Queries

Chapter 13

Media Training Workshops

 

 

And that’s just the tip of the iceberg!

 

Once you apply the secrets revealed in this powerful e-book, you’ll:

 

  • Stop worrying and agonizing over what journalists are going to ask you 

 

  • Stop worrying about being taken 'out of context' 

 

  • Know where & how to look during a TV interview 

 

  • Know exactly how to get your points across 

 

  • Know how to be fully prepared and ready for the interview with the media 

 

  • Work out the tweaks in your own voice and speak like a pro 

 

  • Be able to get your main point across in only a few seconds if you're asked to do so at the end of an interview 

 

  • Know how to safeguard your career by ensuring your personal views are not aired if they are different from your organization's policy 

 

  • Uncover clever ways to make a positive spin if you can't answer the question posed to you 

 

Simply put…………..Once you say yes to the media training e-book, there’s virtually no way for the media to take advantage of you again!

 

But you don’t have to take my word for it………………..