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ATTENTION: Executives,
politicians, community leaders, personal assistants, public relations
specialists or anyone trying to deal with the news
media.
This media training ebook will eradicate any
fears you have about the news media.
How can I claim that? Well,
I've been there - 20 years in the news and current affairs field but now I'm
poacher turned game keeper and I've helped thousands of executives
in nine different countries equip themselves for a better news media experience.
More on that later but, right now, enough about me. It's you we're interested
in.
 Have you had a media experience where
you felt like you were swimming in a pool of hungry sharks? Lots of
people have and they're the ones we like to
help.
Do you wish that there was a fast and easy way for you
to:
 Understand how journalists think and
behave
Learn
to distinguish what's news and what's not
Avoid things that you should never
say to a reporter
Dodge deadly pitfalls that trigger
negative headlines
Learn how to control a crisis
without stressing out
Employ interview tactics that
instantly develop a rapport with you and the media
Learn how to create simple press
kits that don't end up in the newsrooms' trash bins
Learn how to write press releases
that the media adore and, more importantly, act upon
If you answered yes to any of these questions, then I have good news
for you because in just minutes from now you’re going to be empowered with a
new, breakthrough guide that shows you, step-by-step, how to do all of that
as well as teach you:
How to avoid mistakes that can doom your company in an
interview including how to say ‘no
comment.’
How
to effectively write your company's key message points and learn how to employ
them to answer anything the media throws your
way.
And more! And once
you know all of this…………….
The nightmare of dealing with those media
sharks will finally be over for
you
I’ll
tell you more about that in a minute but first let me introduce
myself.  My name is
Graham Kelly and I'm a media relations expert with more
than 20 years of global media training experience.
Over the years, I've played a
vital role in training and providing insight to thousands of CEOs, senior
managers, community leaders and government officials in the US, Canada, New
Zealand, Singapore, Malaysia, UK, Thailand, the Philippines, and Australia
where I'm based.
In fact, I’ve written several
books to help people just like you handle the media with ease. But before I get
into all of that I know you're probably asking yourself………..
Why should I trust
you?
I’ve been a part of the media,
I’ve been around the media, studied the media, so I know the inner workings
of the media….And I probably don’t have to tell you that the very nature
of the news media is to dig up dirt, uncover corruption, and draw negative
headlines whenever possible, because that's what sells newspapers and
increases ratings…..It’s what people want to read about…..And
frankly, it can become a
living nightmare for you
if you don’t know how to handle yourself in the
media.
And if you’re like
most people then you’ve probably already had an encounter with the media and
in most cases it's not a good experience. To be
frank, it’s a little
intimidating.
But the good news
for you today is that with this new, revolutionary guide that I’ve developed
now there’s a way for you to overcome any and all obstacles that the news
media tries to throw your way. But not only
that……In this  unique guide, you’ll also learn how to get inside the
minds of news reporters and……….
Get the media to like you, view you as their
friend, and have you back whenever situations
arise
You can download this extraordinary book right now
by clicking the button below for the discounted price of only
US$67.
With the knowledge and
insight you’ll gain from this one-of-a-kind guide, when the media show up at
your door step, you'll be able to take complete control and handle the situation
in a way that presents you and/or your company in a positive
way.
For instance, ask
yourself these questions right now.
Do you know that it's your interview
as well as the journalist's?
Do you know that the audience is the
key and the journalist is merely the conduit through to
them?
Do you know that an interview is a
psychological game and that most reporters play the 'gotcha'
variety?
Do you know how to place a backdrop
for television if you're holding a media conference (most PR types get that
one wrong)?
Do you know how to walk naturally
for the TV or press cameras so you don't look
stilted?
Do you know that the internet is the
number one priority for press reporters to file for?
Do you know the influence
of websites like blogs, vlogs, forums and whistleblower sites on
mainstream media?
Do you understand the
miniaturisation and pervasiveness of today's journalism (including
citizen) and what impact that might have on your
organisation?
The answers to all
those questions, and a lot, lot more, are contained in Managing the Media 3rd Edition, the
world's first multi-media media training guide.
Sounds great doesn’t
it? Well, it is great. And if you’re in any kind of position where the public
eye is always around you, then here’s………..
Why communication skills
& knowing how to deal with the media
matter
A corporate CEO must
be able to speak on behalf of the company to clients, customers, employees,
vendors, analysts, investors, joint venture partners and interested members of
the public - a lot of that communication can occur through the news
media.
That's
why the one most common trait shared by true leaders
that you must posses is the ability to communicate well to the media.
In fact, this book will make you a better communicator generally, not just via
the media. I've had many, many participants in our media training workshops tell
us that we should call the sessions Communications Training, not
Media Training - and the book is entirely based on the material we use
in our workshops.
But there's more to it
than just speaking well. And in this
revolutionary guide that I’ve been telling you about, you'll
learn:
A systematic approach to developing
and delivering memorable messages to the media if you’re ever called to
do so
Strategies to help reduce your
nervousness whenever you’re dealing with the
media
Tips and guidelines for looking your
best on camera (and these days, that can involve press, TV and
internet)
A successful approach to answering
tough questions
Tips on dealing with ANY interview
situation
You’ll learn all of
that and more once you say yes to my………………..
Media Training E-book
You can download this truly innovative book
right now by clicking the button below for not
US$97 but the discounted price of only
US$67.
Managing the Media 3rd Edition is the
industry’s No. 1 source to helping people like you understand and deal with the
media in a positive way. This unique e-book is a compilation of my experiences
that addresses all aspects of dealing with the media.....from articulating and
forming your media message to appearing like a zombie on camera and correcting
the problem.
This powerful resource
provides you with multi-media options to learn from, such as video, audio,
scans, weblinks, and photos to reinforce the training points inside this
powerful e-book.
And unlike many guides
and media training programs out there, Managing the
Media is the only one that’s specifically designed to provide you
with complete training and takes you step-by-step to tapping into the minds of
the media, so you know how they think, what they think and how to make it all
work to your advantage.
Here’s a sneak-peek at the chapters
inside
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Chapter
1
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Some
Media Examples
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Chapter
2
Chapter
3
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Who
Are You Dealing
With?
So
How Do You Deal With
Them?
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Chapter
4
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The
Press
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Chapter
5
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Television
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Chapter
6
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Radio
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Chapter
7
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New
Media
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Chapter
8
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Some
Golden Rules
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Chapter
9
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The
Media Conference
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Chapter
10
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Staging Media
Events
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Chapter
11
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General
Pointers
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Chapter
12
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Common
Queries
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Chapter
13
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Media
Training Workshops
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And that’s just the
tip of the iceberg!
Once you apply the secrets revealed in this
powerful e-book, you’ll:
Stop worrying and agonizing over
what journalists are going to ask you
Stop worrying about being taken 'out
of context'
Know where & how to look during
a TV interview
Know exactly how to get your points
across
Know how to be fully prepared and
ready for the interview with the media
Be able to get your main point
across in only a few seconds if you're asked to do so at the end of an
interview
In fact, be able to get that point
across even if you're not asked to
Know how to safeguard your career by
ensuring your personal views are not aired if they are different from your
organization's policy
Uncover clever ways to make a
positive spin if you can't answer the question posed to
you
Simply put…………..Once
you say yes to this media training e-book there’s virtually no way for the media
to take advantage of you again!
But you don’t have to take my word for
it………………..
Just read what people
across the globe are saying about the media training provided by this
author
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TESTIMONIALS
"Good process
that was supportive, concise and constructive. Excellent quality.
The experience from Graham and Rob was
invaluable."
Susan Heron, CEO,
Australian Institute of Management (Vic), Melbourne, February 4th,
2009
"The training was very interesting and generated a lot of
discussion and ideas on how to improve the way in which we do our
job. It shared useful tips on interview techniques, messaging and
new technology designed to boost our effectiveness in the media. Mr
Kelly obviously knows what he's talking about and seems quite
knowledgeable in media
management.
Syaheeda
BT Hasbullah, Senior Executive, Securities Commission,
Malaysia, Kuala Lumpur, December 17/18,
2008
"I found the course very constructive to
my career. I rated the training as successful as it helped point
out our weak points with the media and ways to correct
them."
Ekachai Nolla, Team
Executive, Bank of Thailand, Kuala Lumpur, December 17/18,
2008
"Had a lot of fun and gained
confidence that I could do this. Very professional and high quality
trainers."
Sharon Gleeson, CPA
Australia, Melbourne, July 25th,
2008
"Very relevant training. not only for CPA
but for improvement in all areas of communication. It was really
good. I especially liked that it was so interactive. Very enjoyable
and informative."
Jodie Perry, CPA
Australia, Melbourne, July 25, 2008
"The presentation team (Graham, Rob and
Tony) work well together and are very
encouraging."
Warren Gourley,
Manager, Infrastructure, Citylink Melbourne
Limited. Melbourne, June 13th, 2008
"Interesting and informative -
provided good strategies and very good processes, ie. info before
practice. Liked the personal approach"
Ken McCallum, President, Torquay Golf Club,
Torquay
"10/10"
Damien Waller, CEO, iSelect, Melbourne
"Excellent training. Followup and
rehearsal is important."
Tony Murphy,
Development Director, Transurban, Melbourne
"Can assist with media contact,
business analysts, presentations etc. Great knowledge and advice on
techniques around managing media communications. A very good
session - relaxed and very informative."
John Waugh, Manager Finance & Business Systems, BlueScope
Steel Westernport, Melbourne Business School, Mount
Eliza
"It really has prepared me for the
worst and identified my many weaknesses. Great training as it was
very visual with the practical element as
well."
Mayor Elizabeth Nealy, City of Whittlesea, South
Morang
"Outstanding - excellent material and
it was great to have the three of you there to offer your
perspectives. The interview experiences on tape and your interview
analyses were particularly
valuable."
Brett Parris, Senior
Economic Adviser, World Vision Australia, Melbourne
"Quality was excellent - all involved
had extensive experience and knew their stuff. The checklist
take-away is good."
Craig Little, Media & Community Relations,
CityLink/Transurban, Melbourne,
"Excellent - very experienced training.
Clear but comprehensive notes. Great to have an element of
practicality in which we can put to use what we've learnt. Thanks
for a great session!"
Ebony Fisher,
Stakeholder Liaison & Communications, Abi Group/Transurban,
Melbourne
"Excellent - great refresher but learnt
a lot"
Dr Stephen Judd, Chief
Executive, Hammond Care
Sydney, NSW, Australia
"This is an area that I fear and I
found the training confronting but excellent for facing and dealing
with the fear. Brilliant training! Well presented. Information was
relevant and current."
Julie Walker, Childcare Operations Manager, WPC Childcare,
Woodend, Victoria, Australia
"Very good training with lots of good,
up-to-date examples. Should have done it 10 years ago. Essential
requirement for any senior or executive
manager."
Peter Albert, General Manager LXML (Oxiana Ltd),
Sepon Copper/Gold Mine, Laos
"It was called 'media training' but I
felt the real relevancy for me is in handling being 'interviewed'
at any time in my day to day job with work colleagues. It really is
a good communication training program. The use of multi-media tools
was excellent and the apparent knowledge and media background of
the presenters certainly gave high quality."
Greg Scrimgeour, Information Technology,
BHP Billiton Cannington, Australia
"I learned/acquired a good number of
pointers which will guide me through especially when facing people
from all walks of life and, to some extent, difficult
people."
Sol Mari Sato, Research & EMS Coordinator,
Sagittarius Mines, Tampakan, South Cotabato, The
Philippines
"Very educative and instructive. I
think the subject has been very interesting and made much more
interesting by the Kelly team; well done!"
Colonel Zulfiquar Ali Khan, Security & External Affairs
Manager, BHP Billiton (Pakistan) Pty. Ltd.
"Nice mixture of theory, feedback and practise in an
informal, non-threatening environment."
Steve Walker, Business Unit Leader,
BP Exploration, Vietnam, Singapore
"It was obvious that the training was
delivered by presenters with a great deal of experience in media
matters in a very professional
manner."
Michael O'Brien, CEO, G-Force
Recruitment,
Woodend, Victoria, Australia
"Excellent. Candid, positive and good
content. Especially useful for our Emergency Management
Team!"
Tom Walker, Systems
Manager,
BHP Transport and Logistics, San Francisco
"Great information. The instructors
were experienced which is always a plus. The level of involvement
was exacting."
Lloyd Wedblad, Senior
Supply Chain Analyst,
BHP Transport and Logistics, San Francisco
"Thoroughly enjoyable training
experience. The trainers are obviously very experienced and are
good at sharing their knowledge with us."
Grant Weaver, Business Adviser, BHP Transport and Logistics,
Mt. Maunganui, New Zealand
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Now that you’ve read
the testimonials, you should be convinced that this author knows what he's
talking about. But if you’re like most people, then you’re probably still a
little skeptical, so that’s why I’m also going to take all of the risk away from
you and provide you with a 100% money back
guarantee!
 My iron clad 90 day, 100% money back
guarantee
I’m so sure that this
media training ebook will provide you with the results you’re looking for that
I’m willing to back it up for a full 90 days.
If you’re not
completely satisfied with the results you receive, even if it’s on the
89th day of the guarantee, all
you have to do is let me know and I’ll insist that you let me refund 100% of
your money.
It’s just that simple.
All I ever ask is that you give it an honest try. Fair
enough?
If so,
then…………..
The time to ACT is NOW
Managing the Media was
US$97
but is now discounted to only
$67
 And now it's a complete download that has all
the video, audio and other rich content embedded into the PDF file so you
don't have to worry about bandwidth or internet connection speed as you read
the book and access the various files.
Ju st click
the link below to access this massive 293 page reference work.
(If you don't want to download a
344MB file, simply ignore the download page after you pay via the secure
PayPal link and just email the PayPal receipt to support@mediatrainingebook.com
and we'll mail a CD to you with the full book on it for no extra
charge.)
PS: Remember, once you
say yes to this media training ebook, it’s backed by a 100% money back
guarantee, so you have nothing to lose!
PPS:
In our information-saturated society the news media are
found everywhere you find business executives and community leaders.
Entrepreneurs who want to succeed in business know that a key ingredient of
their success is being comfortable dealing with the media on a regular
basis.
And if you’ve been looking for a sure-proof way to deal with the
media then your breakthrough is finally here………So go ahead and do what other
successful business professionals, politicians, public relations representatives
and everyone else who have ever wanted to know how to successfully deal with the
media have done…..Try Managing the Media
3rd Edition TODAY,
risk-free!
Don’t just do nothing, ACT
NOW!
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