|
ATTENTION:
Executives,
politicians, community leaders,
personal assistants, public
relations specialists, or
anyone trying to deal with the
news media who doest know
how or where to
start…………..
“Discover
the one resource that
successful business
people & politicians
use for complete media training
to gain insight on how to deal
with even the toughest of
reporters & spin negative
headlines into a positive
one………………you need
this!
If this is what
you’re looking for,
then………..
“Here’s
the
key to charming the
media into being your
friend instead of being
your foe like a pool of
hungry sharks”
Do you wish that there
was a fast and easy way for you
to:
-
Understand
how journalists think
and
behave
-
Learn to
distinguish what's
news and what's
not
-
Avoid things
that you should never
say to a
reporter
-
Dodge deadly
pitfalls that trigger
negative
headlines
-
Learn how to
control a crisis
without stressing
out
-
Employ
interview tactics
that instantly
develops a rapport
with you and the
media
-
Learn how to
create simple press
kits that don't end
up in the newsrooms'
trash
-
Learn how to
write press releases
that the media adores
and looks forward to
receiving
If you answered
yes to any of these
questions, then I have
good news for you,
because in just minutes
from now, you’re going to
be empowered with a new,
breakthrough guide that
shows you step-by-step,
how to do all of that as
well as teach
you:
-
How to avoid
mistakes that can
doom your company in
an interview,
including how to say
‘no
comment.’
-
How to
effectively write
your company's key
message points and
learn how to employ
them to answer
anything the media
throws your
way.
-
How to
recognize different
reporters' interview
styles and how to use
it to your
advantage.
-
How to dress
for an interview and
know if your body
language adds to or
takes away from your
credibility.
And more! And
once you know all of
this…………….
The nightmare of
dealing with the media
will finally be over for
you
I’ll
tell you more about that in a
minute, but first, let me
introduce
myself.
Hi, my name is
Graham
Kelly, a media
relations expert with
more than 20 years of
global media training
experience.
Over the years,
I've played a vital role
in training and providing
insight to thousands of
CEOs, senior managers,
community leaders and
government officials in
the US, Canada, New
Zealand, Singapore, UK,
Thailand, the
Philippines, and
Australia.
In fact, I’ve
written several books to
help people just like you
handle the media with
ease. But before I get
into all of that, I want
you to
know………..
Why you can trust me
I’ve been a part
of the media, I’ve been
around the media, studied
the media, so I know the
inner workings of the
media….And I probably
don’t have to tell you,
but the very nature of
the news media is to dig
up dirt, uncover
corruption, and draw
negative headlines
whenever possible,
because it’s what sells
newspapers and increases
ratings…..It’s what
people want to read
about…..And frankly,
it can become a
living
nightmare for
you if you don’t know how
to handle yourself in the
media.
And if you’re
like most people, then
you’ve probably already
had an encounter with the
media. And to be frank,
it’s a little
intimidating.
But the good
news for you today is
that with this new,
revolutionary guide that
I’ve developed, now
there’s a way for you to
overcome any and all
obstacles that the news
media tries to throw your
way.
But not only
that……In this unique
guide, you’ll also learn
how to get inside the
minds of news reporters
and……….
Get the media to like you, view
you as their friend, and have
you back whenever situations
arise
With the
knowledge and insight
you’ll gain from this
one-of-a-kind guide, when
the media shows up at
your door step, you'll be
able to take complete
control and handle the
situation in a way that
presents you and or your
company in a positive
way.
PLUS,
-
You'll learn
how to intrigue
reporters to write
positive news stories
about your
company.
-
You'll learn
how to build and
maintain a media
profile that appears
to be effortless,
spontaneous, and
natural.
Sounds great
doesn’t it? Well, it is
great. And if you’re in
any kind of position
where the public eye is
always around you, then
here’s………..
Why communication skills &
knowing how to deal with the
media matter
Political,
business and cultural
leaders come in many
sizes, shapes and styles,
displaying varying
degrees of skill. Some
rise at 4 a.m.; some work
from noon to 2 a.m. Some
are teetotalers; some
like to drink a fifth a
day.
I’m not sure
which category you
actually fit in, but I do
know that leaders often
become leaders because
they are experts at
motivating other people
to do things that they
wouldn't normally want to
do.
Leaders learn
how to delegate
effectively. Corporate
leaders can delegate
sales, advertising and
accounting
tasks.
Political
leaders can delegate the
planning and fighting of
wars.
However,
there is one
thing that you as a
leader cannot
delegate:
Speaking on behalf of
yourself or your
organization to the
outside
world.
Just stay with
me for a moment and I’ll
explain what I
mean.
You see, a
president must be able to
speak on behalf of the
entire country when
addressing the nation and
rest of the
world.
A corporate CEO must be able to
speak on behalf of the company
to clients, customers,
employees, vendors, analysts,
investors and the news media.
This cannot be
delegated to
staff.
That's why
the one most
common trait shared by
true leaders that you
must posses is the
ability to communicate
well to the
media.
But there's more
to it than just speaking
well. Having wisdom, good
judgment, and solid
principles are also
essential.
And in this revolutionary guide
that I’ve been telling you
about, you'll
learn:
-
A systematic
approach to
developing and
delivering a
memorable messages to
the media if you’re
ever called to do
so
-
Strategies
to help reduce your
nervousness whenever
you’re dealing with
the
media
-
Tips and
guidelines for
looking your best on
camera
-
A successful
approach to answering
tough
questions
-
Tips on
dealing with ANY
interview
situation
You’ll learn all
of that and more once you
say yes to
my………………..
Media Training
E-book

Managing the
Media 3rd Edition is the
industry’s No. 1 source
to helping people like
you understand and deal
with the media in a
positive way. This unique
e-book is a compilation
of my experiences that
addresses all aspects of
dealing with the
media.....From
articulating and forming
your media message, to
appearing like a zombie
on camera and correcting
the
problem.
This powerful
resource provides you
with multi-media options
to learn from, such as
video, audio, scans,
weblinks, and photos to
reinforce the training
points inside this
powerful
e-book.
And unlike many
guides and media training
programs out there,
Managing the Media is the
only one that’s
specifically designed to
provide you with complete
training and takes you
step-by-step to tapping
into the minds of the
media, so you know how
they think, what they
think, and how to make it
all work to your
advantage.
And just to
prove to you that this
media training e-book is
exactly what you need to
be a complete success
while dealing with the
media…………..
Here’s a
sneak-peek at the
chapters inside
|
|
|
Chapter
1
|
Some Media
Examples
|
|
Chapter
2
Chapter
3
|
Who Are You
Dealing
With?
So How Do
You Deal
With
Them?
|
|
Chapter
4
|
The
Press
|
|
Chapter
5
|
Television
|
|
Chapter
6
|
Radio
|
|
Chapter
7
|
New
Media
|
|
Chapter
8
|
Some Golden
Rules
|
|
Chapter
9
|
The Media
Conference
|
|
Chapter
10
|
Staging
Media
Events
|
|
Chapter
11
|
General
Pointers
|
|
Chapter
12
|
Common
Queries
|
|
Chapter
13
|
Media
Training
Workshops
|
And that’s just
the tip of the
iceberg!
Once you apply
the secrets revealed in
this powerful e-book,
you’ll:
-
Stop
worrying and
agonizing over what
journalists are going
to ask
you
-
Stop
worrying about being
taken 'out of
context'
-
Know where
& how to look
during a TV
interview
-
Know exactly
how to get your
points
across
-
Know how to
be fully prepared and
ready for the
interview with the
media
-
Work out the
tweaks in your own
voice and speak like
a
pro
-
Be able to
get your main point
across in only a few
seconds if you're
asked to do so at the
end of an
interview
-
Know how to
safeguard your career
by ensuring your
personal views are
not aired if they are
different from your
organization's
policy
-
Uncover
clever ways to make a
positive spin if you
can't answer the
question posed to
you
Simply
put…………..Once you say yes
to the media training
e-book, there’s virtually
no way for the media to
take advantage of you
again!
But you
don’t have to take my
word for
it………………..
|